Programme for Simulation Innovation (PSi) was a  joint five-year research programme between Jaguar Land Rover Limited and the Engineering and Physical Sciences Research Council running from 2013 to 2018. This unique £10 million collaboration between Jaguar Land Rover and EPSRC in conjunction with the country's leading academics has made significant advances to the capability of the virtual simulation industry in the UK and has given manufacturers like Jaguar Land Rover access to new, world-class simulation tools and processes. 

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"Enabled by the strategic partnership between Jaguar Land Rover and EPSRC the Programme for Simulation Innovation is a great example of how the UK’s best academics and industry can work together to boost the nation’s productivity. Through development of an advanced simulation capability new products and concepts will be delivered to market faster, more efficiently and more robustly."

- Prof. Philip Nelson, Chief Executive Officer, EPSRC.





"While we already utilise a wide range of sophisticated virtual engineering tools and processes to design, engineer and test our new vehicles, we are keen to enhance the future capability of virtual simulation and tailor them for automotive product development. We want to make advances in the simulated driver and passenger experience, including more realistic imagery, sounds and even smells.  These projects will help us analyse increasingly complex cars at whole vehicle, system and component levels, as well as enhancing the high performance computers that industry will use in the future to mine increasing amounts of more complex data."

- Dr. Bob Joyce, Director of Product Development, Jaguar Land Rover Limited (now retired)